Two for the price of one! ✨

vienu no 100 pasaules visu laiku izcilākajām biznesa rokasgrāmatām, mainīs jūsu priekšstatu, kā panākt, lai jūsu idejas saprastu, iegaumētu un lai tās ietekmētu jūsu auditorijas uzskatus un uzvedību. Grāmatas autori – Stenforda Universitātes psiholoģijas profesors Čips Hīts un biznesa konsultants un lektors Dens Hīts – kliedē mītu, ka izcilas idejas var radīt tikai tie, kuriem ir iedzimts talants. Ikviens no mums, pareizi izprotot lietas būtību un ar pareizi veidotu vēstījumu var panākt, lai ideja pieliptu. Autori atklāj, ka visu veidu lipīgajām idejām, no nepatiesām baumām līdz idejām, kas maina pasauli, ir sešas vienādas pazīmes. Izmantojot noteiktus paņēmienus, ikviens no mums var radīt idejas, kam būtu paliekoša ietekme uz mūsu mērķauditoriju – vai tie būtu mūsu pircēji, ziedotāji, skolēni, darbinieki, vēlētāji vai mūsu bērni. Turklāt ne vienmēr idejas nepieciešams radīt – dažkārt daudz vienkāršāk, piemērojot šos principus, ir tās saskatīt – pasaule vienmēr radīs vairāk izcilu ideju nekā viena atsevišķa persona, lai arī visradošākā. 2) Influencer.
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence.
From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high powered influencers from all walks of life. You'll be taught each and every step of the influence process including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:
Identify high leverage behaviors that lead to rapid and profound change
Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable.
Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service.
No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better and even save lives. The sky is the limit . . . for an Influencer.

">

In Latvian and English.
1) Ideas that stick. 2011. Whether you are an entrepreneur, manager, politician, scientist, educator, marketing or public relations specialist, journalist, or full-time mom, you have ideas to share. The launch of a new product. A strategy you want to convince others of. A belief you want to share. Values you want to instill in your children... The book IDEAS THAT STICK, named one of the 100 greatest business books of all time by 800-CEO-READ in 2009, will change your perception of how to get your ideas understood, remembered, and to influence the beliefs and behavior of your audience. The authors of the book—Stanford University psychology professor Chip Heath and business consultant and lecturer Dan Heath—dispel the myth that only those with innate talent can come up with great ideas. Any of us, with a proper understanding of the essence of a matter and a well-crafted message, can make an idea stick. The authors reveal that all kinds of sticky ideas, from false rumors to world-changing ideas, have six common characteristics. By using certain techniques, each of us can create ideas that will have a lasting impact on our target audience—whether they are our customers, donors, students, employees, voters, or our children. Moreover, it is not always necessary to create ideas – sometimes it is much easier to spot them by applying these principles – the world will always produce more outstanding ideas than any single person, no matter how creative they may be. 2) Influencer.
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence.
From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process, including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:
Identify high leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable.
Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service.
No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, and even save lives. The sky is the limit . . . for an Influencer.