There's an idea! The history of IKEA

ни на кого не похожую модель бизнеса. Наконец, это руководство для тех, кто сам хочет заняться предпринимательством и добиться успеха.

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This is a story about a dream and how to build a profitable business in an atmosphere of creativity, mutual respect, and trust. The founder himself talks about how IKEA became a market leader, what management decisions helped it survive numerous crises, and build an extremely efficient and unique business model. Finally, it is a guide for those who want to engage in entrepreneurship and achieve success themselves.